Samsung's Marketing Strategy - Copy Apple.

I am not surprised to read that Apple are filing a lawsuit for Samsung's "slavish copying" of their iconic products - the iPhone and iPad. We all know Samsung have been doing this for a long time including the company itself and to be fair it is generally a decent strategy. Probably the only reason why the technology giant is keeping pace with Apple - being the cheaper alternative.

Now the issue here is, should this be allowed?
Well it already is allowed in the world of busines, especially within the food market with packaging and branding but technology is a whole different ball game. We are talking big margins, expensive research and development, what would be the point of innovation when your rival is just going to copy you and have a piece of your cake. It is not competitive, it is cheating. Samsung could have easily taken some elements of Apple's design and made it their own but instead they pushed the boundaries and should be punished. Let's play fair now lads.